March 13th 2024
'Silver Economy: innovation and cutting-edge technology' | Silver Economy Opportunities for Tech Companies
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March 13th 2024
What? 'Silver Economy: innovation and cutting-edge technology' | Silver Economy Opportunities for Tech Companies
When? Wednesday, March 13, 2024 from 09:30 a.m. to 11:00 a.m.
¿Donde? The Green Lemon. C. Severo Ochoa, 57, Campanillas, 29590 Málaga
How much? Free prior registration
What is?
Málaga Silver Economy Hub organizes the 'Silver Economy: innovation and cutting-edge technology' conference to discover the opportunities that the silver economy presents for technology companies.
La 'Silver Economy' is made up of those products and services generated for and consumed by those over 50 years of age. Currently, it represents practically 30% of the GDP in Spain.
In a country with a demographic like Spain, with increasing longevity, this macro-trend is one of those that will have the most impact on our socioeconomic future. All projections indicate that it is a global phenomenon that is accelerating.
On this day you will discover What sectors are leading this silver economy from the Malaga ecosystem and which companies are already taking strategic positions to take advantage of opportunities, from local startups to multinationals through innovation and technology.
Program
Start 09:30 a.m. – End 11:00 a.m.
- Keys to the Silver Economy. Luis Castillo, president of the Málaga Silver Economy Hub and Seniors Leading.
- Silver Economy: a blue ocean for technology companies. Nacho Villoch, general director of Innovation at Málaga Silver Economy Hub.
- Roundtable: 'Practical success stories of technology applied to silver'
- CogniFit.: improve the potential of your brain from the comfort of your computer or mobile phone. Carlos Rodríguez CEO - - Seniority.I: Experts in UX and User Friendly technology. Alejandro Barroso CEO
- Silver World, the SuperApp of the Silver Economy Global Market. By Silvia Bruno, CERO and Harald Jellum CTO
Registration
To attend the Silver Economy day, register by filling out this registration form.
La Farola in-person workshop 'Effective techniques for prospecting: customer mapping and qualification'
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March 13th 2024
What? La Farola in-person workshop 'Effective techniques for prospecting: customer mapping and qualification'.
When? Wednesday, March 13, 2024 at 11:00 a.m.
¿Donde? La Farola - Andalusia Open Future. C. Councilor Muñoz Cerván, 3, Carretera de Cádiz, 29004 Málaga
How much? Free prior registration.
What is?
The Lamppost, the accelerator that Andalusia Open Future has in Malaga and of which it is part Promálaga, organize 6 Open Days, that is, a cycle of six workshops under the title 'Startup Growth Playbook'. They will be taught in the La Farola agora in person and each one will be focused on key aspects for business success and developed by the startup Logístiko together with mentor Carlos Ojeda.
The second will be on Wednesday, March 13 at 11:00 a.m. and will focus on effective techniques for prospecting: customer mapping and qualification. On this occasion, Erika Márquez, Lead Market Research at Logístiko, will participate.
In this workshop, entrepreneurs will explore how to map and qualify prospects for their businesses and learn how to identify and segment potential customers, as well as methods to evaluate their potential and fit with your offer.
Below, we detail the rest of the scheduled Open Days:
- Content that resonates: strategies to impact your ideal client
Date: March 18
Hora: 11: 00
Speaker: Andrea Arango, Communication Manager at Logístiko
Registration by filling out this registration form
- Validate and refine your business model: the agility of sustainable success
Date: April 1
Hora: 11: 00
Speaker: David Montesinos, Co-founder and Commercial Director of Logístiko
Registration by filling out this registration form
- Definition of the budget to validate your business idea:
Date: April 3
Hora: 11: 00
Speaker: María Morcillo, Head of Administration of Logístiko
Registration by filling out this registration form
- Optimize your CRM with the Customer Journey Map
Date: April 8
Hora: 11: 00
Speaker: Agustín Dos Santos, Inbound Marketing Specialist at Logístiko
Registration by filling out this registration form
Each workshop will be an excellent opportunity to acquire practical and strategic knowledge provided by experts in the field.
Registration
To be able to attend the La Farola Open Day 'Effective techniques for prospecting: mapping and customer qualification' on Wednesday, March 13, you must register by filling out this form. La Farola registration form.
